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Augmented Reality: Where Are We In 2022?

Just over six months into 2022, it has all the hallmarks of turning into a rollercoaster year for Augmented Reality and the technology that drives it. But while Meta, Amazon, and Google are grabbing headlines with their various attempts to apply the technology at a grand scale, away from the hype, the last six months…

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Today we are announcing a change of name

Today we are announcing a change of name, a new logo, and the launch of our new website. During the last year the team have continued working through projects we already had in the pipeline and we have been winning new projects that have enabled us to thrive despite the challenges that we and most…

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COUNTDOWN TO CHRISTMAS

A few weeks of diaries all at the same time… Toby – Managing Director A bit of a mish-mash of diaries spread over the past couple of weeks, here, as I lost track and didn’t publish last week. So that makes this a kind of bumper edition I guess..What with so many events on hold…

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WORKING THROUGH LOCKDOWN 2

Week commencing 2nd November Toby – Managing Director Well here we are in the hotly anticipated Lockdown 2. Things feel a little different to the first time around not least because it doesn’t feel very “Locky Downy”. That to one side, though, it does feel like there’s been a shift in the mindset of many…

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POLISH, HDRP, AND…..DRAGONS.

Week commencing 26th October Toby – Managing Director With the second national lockdown looming large on the (probably) near horizon it’s clear that our adaptation to working under such circumstances needs to be embedded. These are tough times for most of us, both personally and professionally, but our clients and our suppliers are all in…

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IN THE NEWS WITH IMMERSE UK

In the news again! Our Managing Director, Toby, was recently interviewed for Immerse UK. Here’s a link to the full article where he was asked to discuss our work with Highways England: https://www.immerseuk.org/case-study/mxtreality-highways-england/

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CRASHED CARS, REUSABLE ASSETS, WEBSITE WORK…

Week commencing 5th October Toby – Managing Director Bit bored of forever talking about the COVID-19 pandemic so I won’t. Instead let me mention the meeting I had with a company providing 5G Cloud service provision. What with the rise in such services, as well as similar Cloud XR offerings, maybe we’re on the verge of being…

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DEMONSTRATIONS, PROJECTS, AND VIRGIN

Week commencing 28th September Toby – Managing Director Another week and another demonstration of the Mixed Reality Driving Simulator. This time at our Innovation Centre in Derby. Finally the immersive sound system is installed, the tracking system is working, and we’ll soon be fully operational. This has been a long time in the making but we gave…

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TEAM REUNION AND MIXED REALITY

Local restrictions indicate the pandemic is not fully behind us, but there has been a significant increase in business activity as the UK looks to get back to work. This week the focus was helping our clients train safely for work in dangerous environments, with our Mixed Reality driving simulator ready to be tested for…

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SUCCESS WITH OUR DRIVING SIMULATOR

The quality of the immersive experience delivered by the driving simulator we have developed over recent months is nothing short of astounding. And you don’t just have to take our word for it, as a driving instructor who earns their living training other professional was ‘shocked’ by the realism and how easy it was to…

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NO CONTACT EXHIBITIONS REQUIRE AUGMENTED REALITY SOLUTIONS

Although the disruption caused by the pandemic lingers, we continue to develop new solutions to challenges that didn’t exist a few months ago. Organisations still want to get out amongst their customers and show off their goods and services, but in a safe, socially distanced way. And that’s when augmented reality solutions, driven by QR…

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IMMERSIVE ENVIRONMENTS AND SENSORY STIMULATION

Despite many of the team being away on holiday post-lockdown, we still have a lot going on in the MXTreality office. Projects in Virtual and Augmented Reality vie for attention as more organisations recognise that even relatively dry subjects, like employment tribunals or court appearances can now be made experiential to engage more closely with…

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MOTION CAPTURING FACIAL EXPRESSIONS TO INCREASE REALISM IN VIRTUAL REALITY

Despite the boss being off for a few days, the projects kept rolling in and detail was added to existing work. Trialling Dynamixyz markerless facial motion capture software showed us the potential for hyper-realistic faces on virtual humans as we seek to build totally Immersive Environments for the training scenarios needed by our clients. This…

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REALISTIC ANIMAL NOISES ADD TO THE IMMERSIVE EXPERIENCE

Highways England estimate that up to 74,000 traffic incidents, each year, involve deer and there are plenty of other animals that can find themselves loose on the roads network. The question is how to train a Traffic Officer in dealing with them. These animals are often in a distressed state, which is impossible to recreate…

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BUILDING OUR VIRTUAL REALITY DRIVING SIMULATOR GATHERS PACE

As the team began their phased return to the office, they discovered we have a new, brighter, larger one which has become entirely necessary. Interest in our work creating immersive experiences is attracting many new admirers who all want innovative virtual reality or augmented reality (or a combination of the two) solutions to some old…

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VIRTUAL REALITY INNOVATION CENTRE NEARS COMPLETION

The MXTreality team spent time preparing for the imminent installation of the tracking system to bring the Virtual Reality Innovation Centre one step closer to being the showcase for what’s possible in immersive environments. To begin with, it will largely be training programmes for Highways England Traffic Officers, but the future is happening right now and in…

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VARJO XR-1, FACIAL ANIMATION, AND VOICEOVERS

A busy week, with a move to larger premises and a lot of development work in preparation for future, exciting projects. We really are looking forwards as a business, but recognise that whilst many talk of immersive technology as the future, we know it’s the now. This was our week. Toby – Delivery Driver, Mask Provider, Hand Sanitiseror…

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VR TRAINING AND ANIMATIONS FOR IMMERSIVE EXPERIENCES

The return to our studio has begun, like many businesses and it will be nice to see the team in person, socially distant of course. The new projects continue to hit our inbox and if they are an indication of how clients view the near future, it looks like Immersive Technology features more prominently now…

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LOOKING INTO GATSBY AND WORKING CLOSELY WITH VARJO

Despite the easing of the lockdown, social distancing in our office remains tricky and with productivity at an all-time high, we’re reluctant to break the spell yet. Our Innovation Centre is getting back on track which is great for the future story of Immersive Environments. This was our week. Toby – Leading From Home-ish Albeit I’m…

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WEEK COMMENCING 25TH MAY

The lockdown continues to be relaxed and it appears that much of the commercial world is easing back into work, given the number of projects we are discussing, specifying, quoting and beginning. There is a growing acceptance the world has changed and the future is virtual. This was our week. Toby – Leading From Home-ish Not…

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WEEK COMMENCING 18TH MAY

News of the lockdown easing brings hope of a return to the studio, but we are all comfortable with our remote working dispersed team approach now. Productivity up thanks to distractions down perhaps, but work is being completed on time and new projects are arriving. This was our week. Toby – Leading From Home With the…

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TIME FOR CHANGE FOR LIVE EVENTS?

The pandemic has affected almost every aspect of commercial life, but perhaps one of those devastated most by the lockdown and social distancing regulations is the live events sector, which effectively ceased on March 23rd. We have clients approaching MXTreality to understand what is possible with immersive virtual reality and how it can be used…

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WEEK COMMENCING 11TH MAY

Despite a loosening of the lockdown restrictions, the MXTreality team continues to be productive from locations across the capital as the rest of the business world assesses next steps in the return to the workplace. Happily for us Immersive Technology will play a leading role. This was our week. Toby – Leading From Home This is…

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WEEK COMMENCING 4TH MAY

The lockdown continues, but appears to be having little impact on the level of interest in the immersive environments we build and even less impact on the team’s ability to deliver what is needed to keep our clients working. Stay safe out there and read about our week. Toby – Leading From Home There are rumours…

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WEEK COMMENCING 27TH APRIL

The lockdown continues but from the rise in enquiries we are receiving here at MXTreality, for projects benefitting from our particular brand of immersive environment excellence, the return to work is on the minds of many, regardless of what shape that return takes. This was our week. Toby – Leading From Home I’m often staggered by…

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WEEK COMMENCING 20TH APRIL

The UK appears to have come to terms with the lockdown, recognising it was not a decision taken lightly, given the impact on the economy. Here in leafy Chiswick, our team has risen to the challenge of remote working and productivity has soared. This was our week in isolation. Toby – Leading from Home I’m conscious…

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GETTING TO KNOW THE VARJO XR-1 HEADSET

Our work at MXTreality is all about the outcomes we deliver for our clients, with the emphasis on creating highly detailed immersive experiences that are utterly convincing and involve as many senses of the user as possible. We rarely talk about the technology we use, in the same way few people worry too much what…

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WEEK COMMENCING 6TH APRIL – THE EYES AND EARS HAVE IT

The lockdown continues and the new normal for our team is taking shape as we all get used to working alone in reality, but together in an immersive environment. Projects don’t stop however and deadlines were looming, with trials of the new Varjo XR-1 to fit in too. This was our week. Toby – Leading from…

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WEEK COMMENCING 30TH MARCH – STILL BUSINESS AS USUAL BUT FROM HOME

Like many businesses we are making the best of it and working hard to maintain progress with client projects, most of which have been unaffected by the lockdown. Business must go on as normal, so we’re now trying to settle into our Business-As-Almost-Normal routine. This is how we’re getting on. Toby – Boss, mentor, friend and…

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WEEK COMMENCING 16TH MARCH – BUSINESS AS USUAL THANKS TO REMOTE WORKING

Last week I reported on our new standing desks, our refurbishment and repainting. This week we moved out again. We’ve been following government advice regarding the COVID-19 pandemic but it was becoming clear that we were heading for more stringent controls. This was our week. Toby – Our leader, mentor, friend, and all-round wonderful human being It is my responsibility to ensure business…

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WEEK COMMENCING 2ND MARCH – WE ARE BUSY; REALLY BUSY

Our new teamies have settled in nicely which is just as well; we have a number of new projects on the go and we’re gearing up to repaint and refurbish our offices at the weekend – not a virtual reality project, but a reality project with dirty hands. This was our week. Toby – leader, mentor,…

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A VIEW FROM INSIDE IMMERSIVE TECHNOLOGY

I actually started drafting this blog in November 2019. Originally it was intended to be a review of my ethical concerns with regards to the principle of using Immersive Technology per se; the potential pitfalls for users in terms of physiological unknowns and the possibility for large corporations to harvest extraordinary levels of personal data…

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WEEK COMMENCING 24TH FEB – OFFICE SPACE IS NOW A REALITY

A busy week as Immersive Technology really is becoming a hot topic in boardrooms the length and breadth of the country. New projects, shortened deadlines for existing projects and new staff have all added to the mix, but we wouldn’t have it any other way in the MXTreality office; or is it a studio? This…

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RESEARCH AND DEVELOPMENT INTO MOTION CAPTURE TECHNOLOGY

The high degree of realism we build into the immersive experiences we create for clients is central to our offering and what sets MXTreality apart. But not a business to rest on its collective laurels, we continue to invest in technology that improves our work and allows us to create even higher precision animations. Which…

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WEEK COMMENCING 17 FEB – WHEN THE BOSS IS AWAY…

Last week saw the arrival of our new 3D Generalist Kyung-Min and he was immediately thrown in at the deep end, with another busy week in the MXTreality studio, particularly with the arrival of our new motion capture suite, which is going to help take our immersive experiences to the next level. Toby – I’m…

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WEEK COMMENCING 10 FEB – POWERING UP THE IMMERSIVE TECHNOLOGY

The week started with the arrival of our latest team member Kyung-Min Chung, a 3D generalist with a talent for photorealist sculpting and modelling. Given the amount of work we are undertaking and the new projects on the horizon he’s a welcome addition. Here’s a look at our busy week. Toby – I’m in Charge Here…

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WEEK COMMENCING 3 FEB – NOW WE’RE GETTING SERIOUS

It’s been another busy week in the MXTreality studio. New projects required us to recruit new talent into the team, which given the highly specialised nature of what we do and how we do it, had us scouring Europe and beyond. We know where they’ll sit and the furniture is ordered. Here is our week….

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WEEK COMMENCING 27 JAN – ALL ROADS LEAD TO BIRMINGHAM

The ongoing work for Highways England and their desire to train Traffic Officers in an immersive environment takes centre stage for much of our working time, but there’s plenty going on. Not least is our search for new talent to join our team and decisions about where they’ll sit. Here’s our week. Toby – I’m…

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WEEK COMMENCING 20 JAN – A ROAD TO SOMEWHERE

Whilst our team of artists have been adding detail to roadways for our client Highways England, we have other projects demanding our time and also a need to consider what we as a business require to deliver what our clients don’t know they need yet. This is our week in brief. Josh – Programme Manager…

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WEEK COMMENCING 13 JAN – ARTISTS ON THE ATTACK

If an immersive experience is to be believable, it has to look the part and our team of artists have been hard at work building detail into the world our clients see. Here they sum up their week in a regular feature that explores our work. Slava – Lead 3D Artist This week most of…

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FEELING GOOD IN A VIRTUAL ENVIRONMENT

For a long time, the phenomenon of interaction with virtual environments has suffered with a focus on the hardware and increasingly impressive headsets receiving rave reviews. But this year seems to have marked the point at which immersive technology began the crossover to the mainstream. A slew of statistics seem to confirm this, with the…

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VIRTUAL WORLDS NEED GREAT SOUND TO BE TRULY IMMERSIVE

When immersive virtual environments are discussed, the technology always seems to take centre stage with the focus on the headsets in particular, whether it’s the HTC Vive, Oculus Rift S or the PlayStation VR. Attention is given to the visual performance of the virtual world created, with the degree of reality the true measure of…

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IMMERSIVE TECHNOLOGY TIPPED FOR A SUCCESSFUL DECADE

The future is bright for immersive technology, with the development of virtual (VR) and augmented reality (AR), adding an estimated £62.5 billion to the UK economy by 2030, according to new report from PwC. This growth would boost the UK’s GDP by 2.4% – a significant contribution that will also impact the UK workplace with…

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IMMERSIVE TECHNOLOGY FOR THE CONSTRUCTION INDUSTRY CIO FORUM

MXTreality Managing Director Toby Pettinger was invited to present on the subject of Immersive Technology to an invited audience of Construction Industry CIOs at Salesforce Tower, hosted by Mark Cotton, CIO of Galliford Try. Attendees enjoyed a compelling employee engagement presentation from Sideways 6, a company committed to helping build better businesses through employee ideas…

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BIG BANG! UK YOUNG SCIENTISTS & ENGINEERING FAIR

MXTreality were at this year’s “Big Bang! UK Young scientists & Engineering Fair”. The event is an annual celebration of science, technology, engineering and maths for students across the country. This is all made possible by the collaborative efforts and support of over 100 organisations, of which MXTreality (on behalf of Highways England) were one….

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MXTREALITY UK SIGN UK GOVERNMENT’S FIRST-EVER VIRTUAL REALITY AND IMMERSIVE TECHNOLOGIES SERVICES CONTRACT

Really very happy to announce that MXTreality UK has today countersigned the first ever UK Government VR services contract, through the Digital Outcomes and Services Framework, to fulfill the Virtual Reality and Immersive Technologies portfolio for Highways England through to March 2020. We had a fantastic 2018 with Highways England, deemed an “Unprecedented Success” by those…

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5G AND ITS IMPORTANCE FOR IMMERSIVE TECHNOLOGY

At MXTreality the rollout of 5G this year, and next, is something we’re watching very closely indeed. Why is it important for Immersive Technologies (and beyond)? The First Generation to the Fourth • 1G was purely voice telephony and used mostly by business;• 2G took mobile devices from analogue to digital. The second G ushered…

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PIMAX 5K+ AND BUSINESS EDITION OLED REVIEW

At MXT we want to make sure that we’re working at the leading edge of immersive technologies. Virtual Reality is progressing at an incredible rate and one of the key leaps is an expanded Field Of View (FOV) in the headsets themselves. One of the earliest to make the jump is the Chinese firm Pimax….

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